Google is about to overtake Amazon in the race for Delivery with Drones.

Wing, a Google-owned start-up company. According to the Alphabet, the company has been approved to launch one of the world’s first drones delivery services. The first launch took place after a period of extensive testing, while Wing performed 3,000 aerial deliveries.

The company announced the official launch of its first air delivery service in April and the service would be widely deployed in the Australian capital, Canberra.

Wing Drone Delivery


To perform this service, Wing must be approved by Australia Civil Aviation Safety Agency (CASA). CASA confirms their approval to allow Wing to operate the drone operations taking place in North Canberra under certain conditions:

CASA allows customers who are approved to operate drones to deliver small ‘timely’ supplies, such as food and medicine, to someone within 10 km of the base station. The Wing was the first company to obtain approval and established a delivery facility in Mitchell, a suburb of Canberra. CASA has also granted Wing immunity from Australian drone law that prohibits operators from flying a drone within 30 meters.

To ensure that drone is safe enough to fly near and over people, Wing is required to meet international safety standards, and all operations can only be performed with the approval of CASA agency. Algorithms for Wing’s drones find a safe and convenient location for delivery between obstacles such as trees, buildings, and power lines. To ensure safety control systems continuously conduct safety checks on drones in real time. In the unlikely event that a drone is required to make an emergency landing, Wing has an emergency response plan, which will send their maintenance team to the site immediately.


If you’re a Canberra resident and don’t have time to stop for coffee on the way to work, Wing will help you do this. The company has partnered with local businesses in Canberra to deliver a range of goods to people’s homes in minutes. Some rights you may require delivery include coffee, ice cream, and medicine.

Wing’s current partners include Kickstart Expresso, Capital chemist, Pure Gelato, Jasper + Myrtle, Bakers Delight, Guzman Y Gomez, and Drumond Golf. Wing plans to collaborate with many businesses in the region and encourage any local traders interested in contacting them on their website.

Delivery took place at high speed, with 30-50 flights taking place every day. Customers can order through Wing’s delivery application.


The race to become the first fully operational drones delivery service is progressing faster for some companies. Most must work with safety concerns, hardware shortcomings, and restrictive regulations.

Many people criticized Amazon CEO Jeff Bezos, who failed to fulfill his promise to turn drone delivery into reality in 2018. In 2013, Bezos appeared in 60 minutes and said the company would be able to deliver 5-pound heavy items within a 10-mile radius with distance from the Amazon warehouse in 2018. Amazon has filed many patents for its system and started test flights but has yet to provide customer service.

Google vs Amazon

By comparison, Google’s Wing Project is a big step up from rival Amazon, completing the testing phase and deploying their drone delivery service in Canberra this week. In their tests, Wing received complaints about the noise caused by drone and an opposition group was formed, Bonython Against drone, to make concern about drone delivery.

Responding to complaints, Wing is developing new, quieter fans and minimizing noise for their drones. They also slowed down their drone to reduce the sound they created during the flight. When Wing pursues the hope of expanding the service, they will need to continue to form strong relationships with the local community to maintain their support.

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Jomy George
Jomy George

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